Terms have yet to be disclosed as most details have yet to emerge, but according to the Wall Street Journal, shares of OpenTable, Inc. which provides online restaurant reviews and reservations are already on the decline. It is more than likely Google will use Zagat to boost it's Google Offers services and develop an even stronger strangle hold on the local search market.
As mentioned by a colleague of mine it is very likely Google will also use Zagat to take market share away from services like Yelp.
With mobile growing an a great pace it's natural to assume Google will dominate the mobile search arena with this agreement. More on that later.
The deal itself is major and we will bring more details as they develop.
Source: Wall Street Journal
Colleague: Brian C
Thanks for the heads up Brian!
No comments:
Post a Comment